Catanduanes State University

At the forefront facing the eastern pacific seaboard, is the Catanduanes State University, one of the distinguished state universities in the region. Driven by firm resolve in upholding the tradition of excellence through united front and consistent spirit.

CHUMSS spearheads Communication Next in Industries 3.0


In its quest to emphasize the significance of ethical and effective communication, the College of Humanities and Social Sciences (CHUMSS), in collaboration with the English Language and Speech Communication Services (ESLCOM) and Sentro ng Wika at Kulturang Filipino, culminated one of its unique seminar titled “Communication Next in Industries 3.0”, at the university gymnasium, Tuesday, November 6, 2023.

The seminar’s primary goal is to bridge the gap between theory and practice in guiding students on the practical application of communication in achieving their career aspirations.

 “Communication has taken the backseat for a quite a time now and it is but fitting to bring it back to the forefront”, ESLCOM Director, Prof. Reashiela L. Khan shared.

“We are happy and with high hopes that this event will help in providing a platform for our professionals from diverse industries as they share their insights, best practices, and real-world experiences that are related to effective communication within their specific work environment”, she added.

Meanwhile, Dr. Jimmylen Z. Tonio, Dean of CHUMSS said that it aims to identify and explore the unique communication challenges and opportunities that exist within various industries.

Ms. Ruby V. Dapetillo, Senior Manager in the Program Analysis Division of GMA 7 network, served as the Keynote Speaker. Ms. Dapetillo is a dedicated member of GMA Network since 2001, with primary responsibilities encompassing content reviews and the provision of management recommendations based on TV ratings and audience shares.

“I’m always happy to share my experiences to young people. In fact, I had this sudden feeling of interest for a teaching job soon after I spoke to our dear CatSUans; it was a very fulfilling experience to have them as my audience”, she gladly shared.

 Ms. Dapetillo is a distinguished CatSU alumna, a pride of Catanduanes State Colleges Elementary Laboratory and Laboratory High School batch 93 and 97, respectively. She finished her baccalaureate degree in UP Diliman as Cum Laude. 

The seminar also had the following as resource speakers: Mr. Ferdinand M. Brizo, Station Manager and Editor-in-Chief of Radyo Peryodiko/Bicol Peryodiko, who discussed the topic on Communication 101: Leveraging Social Media and Online Tools for Promotion; Mr. Genesis V. Efondo, owner of Café de Au and Yahay Farm, with his topic on Counting Success: Crafting Messages that Resonate with Audiences; Ms. Kayzyll T. Abundo, a Marketing copyrighter in Rocketstation, Texas, USA, shared about TALK Plus (Technical Acumen and Language Knowledge Plus).

Other equally significant speakers include Dr. Vietrez D. Abella, EBMC’s Chief who gave her share on WonderTalk in Times of Crises, and Dr. Aida A. Dianela, the former Vice President for Academic Affairs in CatSU and now serving as Training Consultant at ARDCI Microfinance Inc., discussed The Missing Equation: Cracking the Code to Fluent English Communication.

The event was participated in by college and senior students enrolled in GEC5 Purposive Communication, and students from the newest program of CHUMSS, Bachelor of Arts in English Language.   #CIV